Anni has done an outstanding job of capturing the essence of our values and goals in the visuals she created. We couldn't be more pleased with the final product.
Everyone deserves a home that caters to their unique needs and a supportive environment that enhances their quality of life. However, the challenges of accessing the right level of funding, finding the right property in the right place, especially for people living with disabilities, can be disempowering.
Vertika strives to provide ease and comfort of everyday urban living through the next generation of smart homes—their Vertical Villages. With ongoing support, Vertika aims to help everyone live the life they desire.
To showcase Vertika’s vision for the future of urban living, their CEO Khoder Daher turned to Empti Studio to craft a brand that highlights the quality of their properties but removes the coldness of the typical real estate sales pitch.
Vertika was setting a new standard for accessible urban living and our challenge was to communicate this unique value proposition to the world. To do this, the brand underwent a head-to-toe transformation. Starting with its name.
Through the brand strategy phase, the former 'All SDA' was renamed to the more simple and elegant 'Vertika', inspired by the Vertical Village model. This allowed them to coin the phrase "Vertika Village".
The quality and care that is inherent within the brand’s DNA are also conveyed through a warm and soulful color palette. Bold geometric shapes are paired with beautiful photography of people living within vibrant communities, evoking a sense of optimism and excitement for this reimagined future.
Ultimately, bold, welcoming and alive with energy—these are the sentiments that Vertika radiates.
The result? A brand that reimagines urban living today by creating the Vertical Villages of tomorrow—opening doors, shaping communities and forging a path to a better way of life.
Reimagining the future of accessible living one Vertika Village at a time.
A new logo was created to help create a strong, lasting impression that helped Vertika stand out from the competition.
The new brand logo provided an immediate visual representation of the company that was both modern and professional.
Better User Experience
The new website provided increased user-friendliness and efficiency, resulting in a more efficient and enjoyable user experience.
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