Everyone deserves a home, connection and a supported environment to realize their fullest potential. Yet, the labyrinth people had to navigate in order to access housing and supports can often feel disempowering.

United for Care connects with support coordinators, family members, and individuals living with a disability who were overwhelmed by the complexity of obtaining access to housing and supports. They needed a trustworthy, attentive, and high-quality service provider who could partner with them on their journey to finding a space for the dear participant to call home.

United for Care takes care of the process so people could focus on their lives by providing not just supported living and accommodation, but by making lifestyle freedom accessible through their uniquely designed vertical villages—creating a place for people to call home and a community where they belong.

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The Challenge

Empti Studio was approached to design an innovative and versatile identity that clearly communicated the company's high-quality, unique offering, showcasing their industry-leader credibility in an easily understandable manner through a friendly and playful tone.

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The Solution

After the rebrand, the new identity's playful and dynamic visual style reflects the authenticity and humanness behind United for Care. Ultimately, the uniquely custom logo and graphic elements set the brand apart and spoke to the story and values that differentiated them from every other offering that existed.

The result? A brand that resonates deeply with the people who care.

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