"The visual identity created by the packaging and branding project team was outstanding. They went above and beyond in understanding the essence of our brand and translating it into a stunning visual identity."
Ovis Ceramics is dedicated to showcasing the beauty and versatility of clay. Yang, the founder stands by the philosophy that clay is a powerful medium that can be moulded and transformed into one-of-a-kind pieces with limitless possibilities.
The boutique studio prides itself on its craftsmanship, creating each piece with the highest quality materials and the utmost attention to detail. Their products range from traditional home decor to modern art pieces that strives to inspire creativity and imagination and to show how clay can be used to create something truly special.
Ovis Ceramics approached Empti Studio with the challenge of reimagining its ceramics studio as a unique and memorable brand that stood out from the competition. It was necessary to create a distinct visual identity and create a strong message that resonated with the target audience. Additionally, a strategy had to be created for getting the brand out into the world through advertising, social media, and other marketing channels.
As such, a refined identity emerged that visually references the textures and grooves embedded within it by the artist's hand. Elements of nature, including the ingredients of water, earth, air and fire are referenced in the branding elements collectively instilled to produce its final form. Inspired by the tactility of clay,
Inspired by the tactility of clay, elements of nature, including the ingredients of water, earth, air and fire are referenced in the branding elements through which the viewer is invited to realise its charming qualities and delve into a state of tranquillity, mystery and imagination.
The result? A memorable identity that showcases the craftsmanship and uniqueness of each ceramic piece.
Introducing beauty and craftsmanship into everyday living.
Increased website traffic
We achieved a significant increase in website traffic through our branding and web design.
Improved customer engagement
Our branding and web design created an enjoyable customer experience, leading to improved engagement.
Increased sales conversions
Our attractive design encouraged customers to take the desired actions.
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